Tech Diplomacy Global Institute (TDGI) works across technology and global governance, but its visual identity felt inconsistent and hard to scale. As the organization grew across events, publications, and digital platforms, the brief was to create a clearer system that felt credible, modern, and human without becoming too formal or static.
(the design)
We built a modular visual identity and brand book around TDGI’s role as a bridge between tech and diplomacy. The system covered typography, color, graphic elements, motion, and layout, with applications across web, social, events, and print to show how the identity could stay consistent across different formats.
(the result)
I was responsible for the graphic elements and their usage guidelines, as well as parts of the motion system, selected UI components, and key visual mockups. I also contributed to the wider concept development and helped make sure the final system felt consistent, flexible, and easy to scale.
Team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
Tech Diplomacy Global Institute (TDGI) works across technology and global governance, but its visual identity felt inconsistent and hard to scale. As the organization grew across events, publications, and digital platforms, the brief was to create a clearer system that felt credible, modern, and human without becoming too formal or static.
(the design)
We built a modular visual identity and brand book around TDGI’s role as a bridge between tech and diplomacy. The system covered typography, color, graphic elements, motion, and layout, with applications across web, social, events, and print to show how the identity could stay consistent across different formats.
(the result)
I was responsible for the graphic elements and their usage guidelines, as well as parts of the motion system, selected UI components, and key visual mockups. I also contributed to the wider concept development and helped make sure the final system felt consistent, flexible, and easy to scale.
Team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
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