Jaeyla
During my time at Today Is Vintage, a music and management company partnered with Atlantic Records, I worked with artist Jaeyla on building a consistent visual identity across her content. The brief was to create a recognizable look that could work across social media, live performances, and merchandise.
(the work)
Working from Jaeyla’s existing visual direction, I adapted the brand across different formats and platforms. This included photo retouching, video editing, social media graphics, live performance visuals, stickers, and merchandise. The focus was on keeping everything visually consistent while making each asset work for its specific use.
(the result)
The result was a visual system built around the nostalgic, whimsical, and cynical romance that runs through Jaeyla’s music. Warm colors and rich textures shaped the overall look, with the wolf becoming a recurring symbol inspired by her EP They Call Me a Loner, alongside visual references to her song Miss Take.
Jaeyla
During my time at Today Is Vintage, a music and management company partnered with Atlantic Records, I worked with artist Jaeyla on building a consistent visual identity across her content. The brief was to create a recognizable look that could work across social media, live performances, and merchandise.
(the work)
Working from Jaeyla’s existing visual direction, I adapted the brand across different formats and platforms. This included photo retouching, video editing, social media graphics, live performance visuals, stickers, and merchandise. The focus was on keeping everything visually consistent while making each asset work for its specific use.
(the result)
The result was a visual system built around the nostalgic, whimsical, and cynical romance that runs through Jaeyla’s music. Warm colors and rich textures shaped the overall look, with the wolf becoming a recurring symbol inspired by her EP They Call Me a Loner, alongside visual references to her song Miss Take.
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