(2)
Tech Diplomacy Global Institute
branding
the challenge
the solution
my role
Tech Diplomacy Global Institute (TDGI) operates at the intersection of technology and global governance, but its visual identity lacked coherence and scalability. As the organization grew across events, publications, and digital channels, it needed a unified design system that could balance institutional trust with modernity and human presence without feeling static or outdated.
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
I was responsible for designing the graphic elements and defining their usage guidelines within the brand system. My contributions included motion principles, selected UI components, and the execution of key visual mockups as shown. I also contributed to overall concept development and ensured the visual system was coherent, scalable, and aligned.
team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
I was responsible for designing the graphic elements and defining their usage guidelines within the brand system. My contributions included motion principles, selected UI components, and the execution of key visual mockups as shown. I also contributed to overall concept development and ensured the visual system was coherent, scalable, and aligned.
team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
Tech Diplomacy Global Institute (TDGI) operates at the intersection of technology and global governance, but its visual identity lacked coherence and scalability. As the organization grew across events, publications, and digital channels, it needed a unified design system that could balance institutional trust with modernity and human presence without feeling static or outdated.
the challenge
the solution
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
my role
I was responsible for designing the graphic elements and defining their usage guidelines within the brand system. My contributions included motion principles, selected UI components, and the execution of key visual mockups as shown. I also contributed to overall concept development and ensured the visual system was coherent, scalable, and aligned.
team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
(2)
Tech Diplomacy Global Institute
branding
the challenge
the solution
my role
Tech Diplomacy Global Institute (TDGI) operates at the intersection of technology and global governance, but its visual identity lacked coherence and scalability. As the organization grew across events, publications, and digital channels, it needed a unified design system that could balance institutional trust with modernity and human presence without feeling static or outdated.
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
I was responsible for designing the graphic elements and defining their usage guidelines within the brand system. My contributions included motion principles, selected UI components, and the execution of key visual mockups as shown. I also contributed to overall concept development and ensured the visual system was coherent, scalable, and aligned.
team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
I was responsible for designing the graphic elements and defining their usage guidelines within the brand system. My contributions included motion principles, selected UI components, and the execution of key visual mockups as shown. I also contributed to overall concept development and ensured the visual system was coherent, scalable, and aligned.
team: Isabella Vercelli, Nicolina Jakobsson, Lija Scheiman, Aron Pelcman, Cecilia Lönnqvist, Minjoon Kye
Tech Diplomacy Global Institute (TDGI) operates at the intersection of technology and global governance, but its visual identity lacked coherence and scalability. As the organization grew across events, publications, and digital channels, it needed a unified design system that could balance institutional trust with modernity and human presence without feeling static or outdated.
the challenge
the solution
We created a modular visual identity and brand book built around TDGI’s role as a bridge between tech and diplomacy. The system defines clear rules for typography, color, graphic elements, motion, and layout, and was demonstrated through applications across web, social, event, and print contexts to ensure consistency and flexibility at scale.
my role