(1)
Non-Violence Project
concept design
the challenge
the solution
my role
The Non-Violence Project Foundation is a global nonprofit working to educate young people in peaceful conflict resolution and promote a culture of non-violence. The brief called for a bold, youth-driven concept that could inspire identification with the movement while remaining realistic, hopeful, and scalable, cutting through digital noise with a message that felt relevant and shareable.
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
I initiated the core concept and helped shape the overall creative direction of the idea. I was responsible for designing and producing the visual mockups, translating the concept into a believable in-app experience.
team: Isabella Vercelli, Ait Maalloum, Josie Pulkkinen, Mattias Lindgren, Simman Omar, Komal Baber
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
I initiated the core concept and helped shape the overall creative direction of the idea. I was responsible for designing and producing the visual mockups, translating the concept into a believable in-app experience.
team: Isabella Vercelli, Ait Maalloum, Josie Pulkkinen, Mattias Lindgren, Simman Omar, Komal Baber
The Non-Violence Project Foundation is a global nonprofit working to educate young people in peaceful conflict resolution and promote a culture of non-violence. The brief called for a bold, youth-driven concept that could inspire identification with the movement while remaining realistic, hopeful, and scalable, cutting through digital noise with a message that felt relevant and shareable.
the challenge
the solution
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
my role
I initiated the core concept and helped shape the overall creative direction of the idea. I was responsible for designing and producing the visual mockups, translating the concept into a believable in-app experience.
team: Isabella Vercelli, Ait Maalloum, Josie Pulkkinen, Mattias Lindgren, Simman Omar, Komal Baber
(1)
Non-Violence Project
concept design
the challenge
the solution
my role
The Non-Violence Project Foundation is a global nonprofit working to educate young people in peaceful conflict resolution and promote a culture of non-violence. The brief called for a bold, youth-driven concept that could inspire identification with the movement while remaining realistic, hopeful, and scalable, cutting through digital noise with a message that felt relevant and shareable.
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
I initiated the core concept and helped shape the overall creative direction of the idea. I was responsible for designing and producing the visual mockups, translating the concept into a believable in-app experience.
team: Isabella Vercelli, Ait Maalloum, Josie Pulkkinen, Mattias Lindgren, Simman Omar, Komal Baber
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
I initiated the core concept and helped shape the overall creative direction of the idea. I was responsible for designing and producing the visual mockups, translating the concept into a believable in-app experience.
team: Isabella Vercelli, Ait Maalloum, Josie Pulkkinen, Mattias Lindgren, Simman Omar, Komal Baber
The Non-Violence Project Foundation is a global nonprofit working to educate young people in peaceful conflict resolution and promote a culture of non-violence. The brief called for a bold, youth-driven concept that could inspire identification with the movement while remaining realistic, hopeful, and scalable, cutting through digital noise with a message that felt relevant and shareable.
the challenge
the solution
We proposed a future collaboration between the Non-Violence Project and a major dating app, introducing a Non-Violence Project interest badge users could add to their profiles. The badge would allow people to signal shared values around activism and non-violence. This approach embeds the movement directly into everyday social interactions, helping awareness spread naturally while creating meaningful common ground between users.
my role